Will $400M Former Plantation Fashion Mall Project Materialize?

US Capital Holdings Group is receiving  compliments and interest from commercial real estate brokers about 321 North, a live, work, shop, play, stay destination under development. When completed, the $400 million project will offer dining, shopping, entertainment, residences and offices in an environment unlike any other in South Florida.

More than 130 brokers gathered in the atrium of the former Fashion Mall to learn about the complete transformation of the property over the next several years. David Emihovich of Katz Associates and Larry Klein of Forest City Enterprise, which US Capital Holdings Group have retained for retail leasing, described the project’s vision and showed renderings of 321 North.

“This is an iconic project,” Emihovich told a packed room. “321 North is the most exciting property in Broward County.”

US Capital Holdings Group hosted the brokers at the launch of Retail Bus Tour Broward, a day-long visit to top retail locations in the county. The tour concluded at 321 North, where US Capital held a reception.

“321 North is a dynamic nexus of hospitality and business, living and leisure,” said Klein. “It is highly accessible, located in the heart of Broward County’s vibrant and affluent demographic.”

321 North will be completed in five phases. The first is expected to begin this month when renovation permits for the 160,000-square-foot office building are received from the City of Plantation. The office building should be ready for occupancy in late 2014. The second phase is scheduled to start a year from now.

The company showed a fresh conceptual site plan for 321 North to city officials in August. US Capital is revising that based on their feedback.

“321 North is an exceptional expression of the ‘modern lifestyle brand,’ combining the health and wellness focus of today’s smart consumer with the highest quality in dining and entertainment — an intimate and interwoven live, work, play, stay environment,” said Mr. Wei Chen, CEO, US Capital Holdings LLC.