Corporate Barter Company Adds Square Footage, Jobs At Fort Lauderdale Office

A corporate barter company will hire as many as 75 additional employees in South Florida as it increases its presence in Fort Lauderdale.

Greenwich, Connecticut-headquartered Icon International currently employs 54 people at its 15,369-square-foot office on the third floor of the Plaza at Las Olas at 301 East Las Olas Blvd. The company will expand into an 8,220-square-foot space on the eighth floor this summer, stated Serena Coons, Icon’s project manager in Fort Lauderdale.

Once the new jobs are filled, Icon’s Fort Lauderdale operation will have 129 employees.

Icon’s local office houses the company’s media teams (digital, national, and local), accounting team, and sales team.

Founded 35 years ago, Icon International specializes in corporate barter, a sector in which companies exchange undervalued or surplus inventory, capital goods, real estate, or “other assets that aren’t performing or providing ROI [return on investment],” according to the company’s website.

The Greater Fort Lauderdale Alliance, a nonprofit organization dedicated to attracting companies to Broward County, has been courting Icon International to open an office in Broward since 2019, said Maggie Gunther, GFLA’s VP of marketing and communications.

Icon International initially opened a satellite office in the Cypress Center at 6600 N. Andrews Ave. in May 2019, when it was still a subsidiary of New York-based Omnicom Group. In June 2021, Omnicom divested itself of Icon International.
Source:  SFBJ