SFOBA
  • Home
  • About Us
  • Upcoming Events
  • Industry News
    • Done Deals
    • Trends
    • Rumors
  • Subscribe!
  • Contact Us
  • Click to open the search input field Click to open the search input field Search
  • Menu Menu

Breaking News – Einhorn Arrested – Please Help!

June 10, 2015/in Rumors, Upcoming Events/by admin

For the last 18 years or so in June, I go to “Jail” to raise money for the American Cancer Society so that they may continue the fight against this horrible disease that affects almost everyone. The last couple of years have been tough on a lot of people and this is why it’s even more important to reach deep and do all you can to help.

So many of you come through for me each year and for this I’m very grateful. This year I’m asking if you would serve as a “Jailbird” along with me. It is fun and a great networking opportunity. It will take about an hour to an hour and a half any day between June 23 and June 26. We serve a continental breakfast for the Jailbirds there in the morning and sandwich lunch for those there later.

I need my good friends to come through for me more that ever.

If you are out of town (poor excuse) a nice check made out to The American Cancer Society and mailed to me at % Epic Properties, 6521 Orange Drive, Davie, FL 33314 will suffice.

Thanking you in advance for your generosity.

Sincerely,

Steve Einhorn

jail

0 0 admin https://dev.sfoba.com/wp-content/uploads/2026/08/SFOBA-logo-sharpened-transparent.png admin2015-06-10 18:55:472015-06-10 18:55:47Breaking News – Einhorn Arrested – Please Help!

… and the Horse You Rode in on

June 5, 2015/in News/by admin

Smart idea by the guys at Berger Commercial Realty to have the editor of the SFOBA blog as one of the finalists in their Triple Crown challenge.

Actually it just worked out that way as my prognostication skills and horse sense allowed me to pick the favorite, American Pharaoh, to win both the Kentucky Derby and Preakness stakes.

It is all part of the second annual Triple Crown challenge presented by Berger on behalf of the Atrium West office building. In addition to the cash drawing at the April 23 event  won by  Clint Casey, Elias Porras and Steve Einhorn (pictured below),  brokers who attended the event at Atrium West were eligible for a contest to pick the winners of the Triple Crown races. A $1,000 prize pool is still up for grabs. The contest also serves to keep the building fresh in the minds of the brokerage community for the duration of the Triple Crown season.

I’m one of six brokers who picked the winner of the first 2 races. Can American Pharaoh be the first Triple Crown winner since 1978?

And will any of the six remaining contestants have the guts to pick against him? We’ll know this Saturday June 6. Stay tuned for the answer.

And don’t miss our next SFOBA meeting Thursday June 11 at One Town Center in Boca.

Casey, Porras, Einhorn

 

0 0 admin https://dev.sfoba.com/wp-content/uploads/2026/08/SFOBA-logo-sharpened-transparent.png admin2015-06-05 04:34:152015-06-05 04:34:15… and the Horse You Rode in on

Vote Harris in 2016

April 1, 2015/in Rumors, Trends/by admin

Retirement didn’t last long for outgoing SFOBA President Ted Harris. After only a few weeks of easing into a leisurely lifestyle of tennis, spending time with the grandkids and reading by the pool, Ted became increasingly concerned about the path our nation was taking and decided it was time to do something about it.

“The deficit the keeps increasing, Obamacare just isn’t working and most of all, Hillary isn’t returning my emails. Maybe she wiped out her account or something,” said Harris. “I decided it was time to throw my hat in the ring and pursue the Republican nomination for president in 2016. Besides, my backhand wasn’t improving anyway.”

Keep an eye out for Ted on the campaign trail and we wish him the best of luck. We all know that our country needs him. And you may want to check the date on this post.

Speaking of April, click here for details on our April SFOBA meeting hosted by Duke Realty. Also check out our March recap with some really good info on the exciting plans for Cypress Creek

0 0 admin https://dev.sfoba.com/wp-content/uploads/2026/08/SFOBA-logo-sharpened-transparent.png admin2015-04-01 02:31:322015-04-01 02:31:32Vote Harris in 2016

Envision Uptown Looks to Future of Cypress Creek

March 31, 2015/in News, Trends/by admin

The SFOBA meeting for March was hosted by Mainstreet Partners, owners of Trade Center South  at 200 W. Cypress Creek Road, one of the premier buildings in Fort Lauderdale’s Cypress Creek or uptown submarket. Mainstreet is represented by Greg Martin and Peyton Moore of Avison Young. The partial relocation of law firm Greenspoon Marder has left Trade Center South with approximately 60,000 SF to backfill. The latest market info on Cypress Creek shows vacancies at 16.9 percent, down 140 basis points over the past 12 months. However, the Cypress Creek Class-A market has had -35,000 SF of absorption so far in 2015.

Our guest speaker for March was Cary Goldberg, President of Diversified Realty Investments. Carycary goldberg sfoba was responsible for the development of Uptown Centre, a 19,000 sf retail center on the former Steak and Ale site at 6300 N. Andrews Avenue. Cary is also President of Envision Uptown, a newly formed group working to transform the area around Fort Lauderdale Executive Airport into a progressive urban village, where people can work, play and rely less on their cars and more on alternative forms of transportation. Envision Uptown is a non-profit public-private partnership. It was created out of Cary’s concern that the City was focused on the Downtown and the Beaches but nothing was being done to improve the uptown market that provided homes for such companies as Citrix and Microsoft. One of the early successes of Envision Uptown in the Uptown Link, a free shuttle service connecting Tri-rail to the area’s office parks and restaurants, and allowing workers to grab a bite without having to get in their cars.

The uptown market as defined by Envision Uptown includes the area from Commercial Boulevard to McNab Road from I-95 to NW. 31st Ave. and also includes the Radice Corporate Center just east of I-95 at Cypress. The market contains two I-95 exits, a tri-rail station, and the second busiest general aviation airport in the US. As part of the future I-95 expansion, Cypress Creek will be one of the limited exits for the expanded toll lanes. Large parcels of land in the area are still available for development and plans for 600 new residential units in the works. Both the MPO (Metropolitan Planning Organization) and DOT (Department of Transportation) have offices in the Cypress Creek area, and are therefore aware of the need to update the transportation infrastructure in the uptown market. It is a key factor that the MPO on the Federal level and DOT on the State level are willing to fund road improvements to create a sustainable community for the future.

Following a public forum on the subject, the Urban Land Institute (ULI) devised a plan (you can download it here) with a 20 to 30 year vision to create a sustainable walkable community. They envision a four- lane central boulevard with enough capacity to handle the current traffic along Cypress Creek Road, with shaded single lane roads on either side to access the businesses along the street. Additional parking structures would also be constructed.

Plans are also in the works to create a soccer academy near Lockhart Stadium which is the current home of the Fort Lauderdale Strikers. The fate of the proposed Schlitterbahn Waterpark on the Fort Lauderdale Baseball Stadium site stadium site remains uncertain.

While the western submarkets of Broward County exploded in the late 90s and early 2000’s, and we have seen a more recent residential boom in downtown Fort Lauderdale. The uptown market has remained relatively quiet as it pertains to new development. Those of us who are stakeholders in the uptown market are excited about the prospect of creating a sustainable urban village in the emergence of envision uptown is a major step in that direction.

0 0 admin https://dev.sfoba.com/wp-content/uploads/2026/08/SFOBA-logo-sharpened-transparent.png admin2015-03-31 12:49:522015-03-31 12:49:52Envision Uptown Looks to Future of Cypress Creek

Thank You Ted – for 7 Years of Extreme Harris-ment

February 19, 2015/in News/by admin

The following is from Co-Director Joanne Diaz. For 7 years, Ted has brought the members of our organization his own form of Harris-ment.  He has left us much stronger and we are very extremely grateful for his leadership.  We wish Ted all the best in his retirement and I’m sure we’ll continue to see him at future events.

From Joanne:Pic Ted Jo Gus Full length2

I have had the pleasure of working with Ted Harris for 7 years, organizing and leading the monthly SFOBA meetings.

What started out in 2008 as a typical “meet and greet” has grown into the vibrant, valuable market forum for the South Florida brokerage community that it is today.

There is no payment involved in what we do except for the “sunshine dollars” from your sunny smiles when we see you at the meetings, and hopefully making a difference for our contributions.

So although Ted has said he is retiring, we hope that he will occasionally visit from time to time so we can enjoy his smiling face!!

I received a “quote of the day” yesterday that read:

“Truly great friends are hard to find, difficult to leave, and impossible to forget”.

Ted – you will be greatly missed, but never forgotten!!

So that YOU won’t forget US, I got you this crystal paperweight that reads:

Presented to Ted Harris
In appreciation for all your hard work and dedication throughout the years.
You will be missed!
South Florida Office Brokers Association

 

0 0 admin https://dev.sfoba.com/wp-content/uploads/2026/08/SFOBA-logo-sharpened-transparent.png admin2015-02-19 14:33:192015-02-19 14:33:19Thank You Ted – for 7 Years of Extreme Harris-ment

New Leadership For SFOBA

February 19, 2015/in News/by admin

Effective with the February 2015 meeting, Ted Harris has stepped down as co-director of SFOBA. His large shoes will be filled by Gus Martinez of KW Commercial. Joanne Diaz will remain in her role of co-director.

Who is Gus Martinez? 

Glad you asked !

GUS MARTINEZ KW Commercial Managing Director

Gus Martinez is a four year veteran member of KW Commercial based out of Pembroke Pines and Plantation Florida. He continues to be one of KW Commercials top-producing agents. This year alone The Martinez Team has closed more than 20 commercial transactions, totaling more than $6 million in commercial volume, and with more transactions in the pipeline. The Martinez Team has worked with several high-profile clients such as Gold’s Gym, Verizon Wireless and Velocity Commercial Capital, just to name a few. Gus’s team has completed more than 500 requirements in excess of 2 million square feet.

Read the interview with Gus to learn what the Martinez Team is doing to stay ahead of the competition

How long have you been in the CRE brokerage business?

Since 2002, when I sold my three health clubs in South Florida.

What asset types are you working with?

I concentrate on office and industrial. My team members handle most types of assets on either listings or leases.

What do you use for market data?
I use CoStar mainly, but refer to IMAPP and LoopNet too.

Anything unique about your presentation or proposal process?

I always present my listing prospects in a two-step process. I never go to my first appointment with a listing agreement in hand . This way I can see and understand what positives and negatives affect the prope rty. I believe it can’t be described over the phone.

What team, if any, are you working with?Pic Ted Jo Gus Full length2

I have worked with res-com agents here at KW before and it usually doesn’t work out. Now that new agents on my team are required to do only commercial, they are better engaged and focused on producing and won’t get the urge to “fall back” into residential. I have two tenant representatives that are constantly prospecting new or existing tenants. All my team members secure a tenant representation agreement before they begin to show any properties.

How do you interact with Keller Williams residential agents?

I am the managing director for the Pembroke Pines and Plantation market centers. I invest my time in training residential agents on how to refer potential clients to the commercial department and keep their focus on what they do best, rather than trying to learn a new part of real estate just because they think they may be able to close a deal.

How do you leverage your business? 

I work closely with my team and try to concentrate on listings, so I can then send the tenant leads to my agents and keep one or both sides of the transaction within the Martinez Team.

What is your ONE Thing?

My ONE Thing is the “belly-to-belly” sales technique. If I get in front of a prospect , I have an 80 percent chance of closing them. So I concentrate my efforts on the live appointment.

Do you do any email marketing?

Yes, we do different types of email marketing as well as online networking on numerous social networking sites. One of my team members is a graphic designer and was hired specifically for that reason. We design custom listing brochures and marketing material that we email to other agents, prior clients and new business contacts on a regular basis, as well as continually building our contact lists in the professional field day by day. Our social networking takes place on the major networking sites such as Linkedln, Twitter, ActiveRain and Facebook. It’s a great way to meet future business contacts while continuing relationships with past clients.

0 0 admin https://dev.sfoba.com/wp-content/uploads/2026/08/SFOBA-logo-sharpened-transparent.png admin2015-02-19 14:04:562026-08-20 12:27:53New Leadership For SFOBA
Page 76 of 129«‹7475767778›»
  • Blog Grid
  • Blog Multi Author
  • Blog Single Author Big
  • Blog Single Author Fullwidth
  • Blog Single Author Small
  • Masonry Blog
SFOBA-logo-white-lettering-transparent w text wo tag

The SFOBA is a network of Professional Office Leasing Brokers in South Florida. Membership is by invitation only – landlord and tenant representatives are included.

Contact Us

Email: admin@sfoba.com

Subscribe!

    Copyright © 2026 | Website Developed by CRE-sources
    Scroll to top Scroll to top Scroll to top